hrund.org

Projection Mapping on a church during Museum Night 2019. In collaboration with Gerðarsafn Art Museum and the Church of Kópavogur.

This church sits on a hill surrounded by rocks believed to be inhabited by elves. Turning a government run church into a nature is a ode to our superstitious believes and nature.

4k Video 2019

Directed by Hrund Atladóttir

Music and performance by Borgar Magnason

Assistant Alda Daníelsdóttir 

​

The backdrop of the video is Ok and the area around it. Ok was a glacier in south west Iceland and is the first glacier to have disappeared. Where the glacier used to be we can now see the crater that lay underneath.

One moment standing in the midst of nature can be an eternity. 

The dance performed by Borgar in the video has a strong affinity with the Japanese Butho dance, taking the audience on a backward journey to primordial states of being. Painted white but still in his suit he resembles an ancient Icelandic ghost dressed up in his sunday suit.  In the video we see the convergence of the seemingly disparate cultures of these two volcanic islands.

Zine, mixed media 2018.

During a residency in Berlin

I printed a zine with remixed images I had shot in the Icelandic Highlands, The Zine itself and prints from it where sold outside the residency during my stay in the city.

The Exhibition “Dansað í ljósinu” - Dancing in the light, is made up of works that move on a slower timeline and, by chance, all originate in the REykjanes peninsula. The works illustrate time and light from different angles; the light controls how we sense and measure time. Light shows us the world and controls our biorhythm

Solo exhibition in January 2018 during wintersolstice in Iceland.

Video installation created at a sportsbar using all 20 TV´s that where already in place. Collaboration with Ragnar Már and Katla Rós during Sequences time based art festival. Video 1920 X 1080 HD x 20. Upon realising that most sports are played on a green background or natural green screen we created a new take for todays attention disordered public. Remixing sports with reality TV and sitcoms there can be something for everyone. The sportsbar can become more gender equal place, as well as bringing people together at home where everyone get´s caught up in indvividual screens. 2015

A visual for the show of Another Creation at Reykjavik Fashion Festival 2017. Top video is the actual visual and the one below is a documentation of the catwalk.

Visuals for different pieces of music written by six icelandic contemporary composers. Performed by The Hnúkaþeyr Octet in Harpa musichall. A part of the series Svartir Sunnudagar. Fall 2017

Multidimensional, VR glasses made from cardboard, Nexus tablet, Dunkin Doughnuts paperbag. 2016

VR sculpture where the viewer flies through a doughnut galaxy standing on a giant doughnut. Created two weeks after Dunkin Doughnuts first opened in Reykjavik. When the work was shown there was still a two hour line outside the Doughnut chain that had to hire bouncers. Now they have gone bankrupt and closed it´s doors.

Director of animation for a six episode edutainment series about Icelandic mythology and superstitions. Nominated for Edda (the Icelandic film and TV awards) as comedy show of the year 2016.

This is a VR musicvideo for Michalowich, created in 2015  Inside a glasshouse that you can walk around in each object represents a instrument which you can move around. In a way remixing the song in a three dimensional space. For a full experience go to http://www.ineverreallymissedyou.com

I designed the setting for a zero waste technoparty by lake Kleifarvatn called TaktFakt. The dancing took part in a cave. I only choose found and recycled materials. We cooled our beers in the lake behind the bar using dipnets to fish them out. We also built a bar only serving Smirnoff shots from old lumber previously used for dried fish. Later in the night we turned the bar into a bonfire and as predicted the partiers dragged the rest of wooden structures into the fire as well. So the party mostly cleaned up after it self. It got killer reviews in MixMag worlds biggest dance music magazine. 

http://mixmag.net/feature/taktfakt-review

A1 prints on glossy museum quality paper. 2016.

I had a operation and needed to stay in bed for a few months. People kept bringing me fashion magazines. I started drawing on them with oil colors. This evolved into a show where I blew up my doodles and showed them at Kaffi Vinyl the only Vegan restaurant in Reykjavik. Humanising animals or animalising humans.

Collage & Blog

Watching You Watching Me is a blog I created and dedicated to Keith Brian Alexander, the director of the National Security Agency, chief of the Central Security Service, and commander of the United States Cyber Command. He is a four-star general in the United States Army and the public face of the largely faceless NSA. Vice magazine re-posted this picture of him with a cat and It became the most popular image from my blog because in reality the internet is controlled by cats.
 

http://keithbalexander.tumblr.com/

I created he graphic language and visuals for a concert to protect the Icelandic highlands. Along with some promotions for web and TV. In collaboration with Inga Maria Brynjarsdóttir, the original animal drawings were created by Jón Baldur Hlíðberg

Creative Director. Onsite Art at the Secret Solstice festival 2014.

 I creative directed the first year of the biggest musicfestival in Iceland. I did everything I could to use only found or reusable materials.

https://www.theguardian.com/environment/2015/jun/10/does-iceland-have-the-worlds-greenest-festival

http://www.festivalsherpa.com/icelands-secret-solstice-festival-just-got-certified-carbon-neutral/

Video, 30min, HD1980x1020, 2015

Underwater installation, 1000 disposable plastic gloves, bricks, the ocean.

Asking myself the question of when man made objects cross the line and become nature again? And raise awareness of the rising amount of plastic in the ocean with beauty. Many of the people who walked by the installation in NYC thought it was a pure nature video showing corals or some other underwater phenomena. The people of Aruba quickly asked where the plastic gloves had ended up.

The video is a three-minute excerpt from a installation, which was projected onto a plastic screen during a solo exhibition at a gallery in New York City. This work was also a part of Plastic Poetics a group show in Berlin. 

Photography, 2013

A documentation of how the wildlife in USA changes by photographing taxidermied animals at various gas stations. During a road trip from the East Coast to the West.

Installation/sculpture, 2013  
(Photography C-print 16 x 23 inches)

Created inside a old forrest where I lived for a few months on a island outside of Seattle.